Top 40 list of omnichannel retail influencers to follow

No one denies the business impact of creating a better fusion between digital and physical channels. But who is driving this transformation?

A look at cross-channel news sites and thought-leaders

Sources have already collected the fastest growing omnichannel retailers or even the top women in omnichannel retail companies. Time to provide an overview of the advocates on the other side of the table; thought-leaders, industry professionals, consultants and media outlets, among others. (Featuring one truly peculiar candidate – do you recognize him?)

To set the record straight before hurting any feelings, this list is not a ‘ranking’, neither has a direct interdependence with follower count. It is based on some investigation online and especially in Social Media, with regard to the nature and relevance of the topics these influencers regularly cover. (We’ve only included people who primarily publish or share content in English.)

As well all know, internet expands faster than the universe itself and we’d love to continue adding new names to the collection to keep it up-to-date. Please feel free to suggest anyone we might have forgotten about.

Top omnichannel retail experts and consultants on Twitter  

Aurelia-Ammour

Aurelia Ammour

Co-Founder at iVentures Consulting; expert in digital transformation, e-commerce and omni-channel. Co-creator of eShopper Index.

Twitter: @aammour

Website

Benjamin-Rund

Benjamin Rund

Working at Informatica Corporation, independent provider of data integration software. Tweeting about retail business technology.

Twitter: @benrund

Linkedin profile

Bill-Mirabito

Bill Mirabito

Representing Massachusetts-based B2C Partners, omnichannel retail e-commerce consultants.

Twitter: @bmirabito

Linkedin profile

Brendan-Witcher

Brendan Witcher

Principal analyst at Forrester Research, covering e-commerce, omnichannel, personalization and digital business strategy.

Twitter: @BrendanWitcher

Website

Bryan-Eisenberg

Bryan Eisenberg

Founder and CMO of retail location optimization company IdealSpot. Keynote speaker and best selling author.

Twitter: @TheGrok

Website

Carol-Spieckerman

Carol Spieckerman

Retail speaker and strategist to global suppliers, brand marketers and solution providers. Her website features interesting interviews with thought leaders and industry professionals, too.

Twitter: @retailxpert

Website

Chris-Radmilovitch

Chris Radmilovitch

Digital luxury and Pinterest expert, ‘fond of economics, marketing, e-commerce, social media, brand content’.

Twitter: @radmilovitch

Pinterest profile

Christine-Bardwell

Christine Bardwell

Ex-Ovum and IDC analyst. Omnichannel retail expert and independent consultant.

Twitter: @C_Bardwell

Linkedin profile

David-Altman

David Altman

Advisor focused on the intersection of transformation, digital technology and consumer goods.

Twitter: @davidaltman

Linkedin profile

Diane-J-Brisebois

Diane J. Brisebois

President & CEO of Retail Council of Canada. Passionate about retail and ‘this great industry’.

Twitter: @LoveRetail

Website

Doug-Fleener

Doug Fleener

Consultant helping retailers and other customer-focused companies improve their customer experience.

Twitter: @dougfleener

Website

Ernst-Kruize

Ernst Kruize

Customer Interaction Expert, always trying to bridge the gap between on- and offline channels and all touch points.

Twitter: @ErnstKruize

Linkedin profile

Errol-Denger

Errol Denger

Director of Commerce Strategy at Adobe. Innovating omnichannel retail customer engagement by ‘experience driven commerce’.

Twitter: @ErrolDenger

Linkedin profile

Fernando-Rivero

Fernando Rivero

He says marketing is his love, internet is his passion, omnichannel is his vision – we couldn’t have put it better ourselves.

Twitter: @Fernando_Rivero

Linkedin profile

Gino-Goossens

Gino Goossens 

Director of omni-channel strategy & innovations and dedicated CrossFit athlete, all in one

Twitter: @allchannelscomm

Linkedin profile

Jason-Michaels

Jason Michaels

Chief Strategy Officer at Wire Stone, digital marketing partner of leading global brands. Tweets about customer experience, wearables, digital novelties and so on.

Twitter: @50champ

Linkedin profile

John-Hooper

John Hooper

Thoughts and tweets about customer service, marketing, omnichannel, sales and e-commerce.

Twitter: @DRMRYD

Linkedin profile 

Josh-Brammer

Josh Brammer

Creating innovative e-commerce solutions with an omnichannel edge with special attention to B2B retail.

Twitter: @ideasbyjosh

Website

Karl-Meier

Karl Meier

Tweets from the front lines of data, omnichannel and retail.

Twitter: @Karl66078875

Linkedin profile

Kristi-Soomer

Kristi Soomer 

Expert in strategy and brand coaching for online retailers at Retail Bliss with tweets about digital innovation, in-store and so on.

Twitter: @kristisoomer

Website

Lisa-Seacat-DeLuca

Lisa Seacat DeLuca 

Omnichannel tech strategist who is proud to be IBM’s ‘most prolific female inventor’ and mother of dragons (aka twin boys).

Twitter: @LisaSeacat

Linkedin profile

Manon-Snijders

Manon Snijders

Marketing consultant and world traveller with expertise in Marketing, CRM, Omnichannel, Digital, Customer Experience.

Twitter: @ManonSnijders

Website

Matthieu-Bodin

Matthieu Bodin

Based in Hong Kong, working at a digital agency after 2 years in retail, with passion for omnichannel thinking and startups.

Twitter: @MaBoXiu 

Linkedin profile

Mihai-Dragan

Mihai Dragan 

E-commerce and omnichannel retail enthusiast.

Twitter: @MihaiDragan

Linkedin profile

Nicole-Reyhle

Nicole Reyhle 

Founder of RetailMinded Magazine, a ‘lifestyle publication’ covering both online and brick-and-mortar shopping. Co-founder of Independent Retailer Conference.

Twitter: @RetailMinded

Website

Per-Svanstrom

Per Svanström

‘Jedi knight’ with a passion for omni-channel e-commerce and online marketing.

Twitter: @persvanstrom

Website

Rich-Kizer-Georganne-Bender

Rich Kizer & Georganne Bender 

Professional speakers, retail strategists, authors and consultants forming a power couple – who are actually married, ‘just not to each other’.

Twitter: @kizerandbender

Website

Saba-Shukat

Saba Shukat 

Marketing in mobile advertising, loyalty, payments and digital with interest in Internet of Things, wearables, omnichannel and their connections to branding.

Twitter: @saba_shaukat

Linkedin profile 

Travis-Ebel

Travis Ebel

Internet and e-commerce professional focusing on the convergence of retail, tech, mcommerce, geotargeting etc. Interesting Paper.li collections.

Twitter: @travisebel

Linkedin profile 

Top media outlets for omnichannel retail news and insights

Evigo-Logo

Evigo

E-commerce news for omnichannel retailers

Twitter: @Evigocom

Website

Multichannel-Merchant

MultiChannel Merchant

News on e-commerce, operations & fulfillment, and marketing.

Twitter: @mcmerchant

Website 

omnichannelmedia

OmniChannel Media

A technology media company that provides insights into the technologies leading this evolution.

Twitter: @OmniCMedia

Website

retailerinsight

Retailer Insight 

Intel discusses customer-centric strategies to help retailers thrive, including digital signage and inventory management.

Twitter: @RetailerInsight

Linkedin profile

Retail-Next

RetailNext

Tech company with in-store customer engagement & analytics solutions. Their blog features omnichannel-related content like infographics and guest posts.

Twitter: @RetailNext

Website

Retail-Online-Integration-Logo

Retail Online Integration

The retailer’s guide to cross-channel success

Twitter: @retailonlinemag

Website

Retail-Technology-Review

Retail Technology Review

Dedicated to the products and solutions needs of end users within the retail sector. Announcing multi-channel tech news as well.

Twitter: @RetailTecReview

Website

Retail-Touchpoints

Retail TouchPoints

Their Cross-Channel Strategies section offers readers a look at successful promotions, campaigns and programs applied by industry leaders.

Twitter: @RTouchPoints

Website

Retail-Wire

RetailWire

Discussion forum and business tips in topics including omnichannel.

Twitter: @retailwire

Website

Shop-org-NRF

Shop.org

US National Retail Federation’s division to connect retailers and industry pros who know and love the world of digital retail.

Twitter: @shoporg

Website

Omnichannel-Octopus

+ 1: Omnichannel Octopus 

May the Omnichannel Octopus tell the future of the retail world just like the late eight-legged Paul did during the soccer World Cup 2010?

Twitter: @omnichannelocto 

4 Comments

  1. Iris  

    Great list, very useful! Our blog (https://mnlth.co/blog/) might also be of interest for those looking for trends in omnichannel retail and new technologies to get consumer insights.

    Reply
    • Zsofia Kerekes  

      Great insights about retail indeed, thanks for the suggestion, Iris!

      Reply
  2. Crystal Johnson  

    Hi, Thanks for putting together this very resourceful list! You also might want to check out http://www.imsresultscount.com and @chrishpetersen as another useful and very insightful blog. We cover trends, hot topics, and news in all things retail, omnichannel, and customer experience.

    Reply
    • Zsofia Kerekes  

      Thanks, Crystal & keep up the good work!

      Reply