Why customer experience is the new competitive advantage [INFOGRAPHIC]

By root | October 21, 2014

The European Commission regularly publishes white papers tackling the most significant business innovation trends that have high impact on the economy and people’s lives. In their recent ‘Customer Experience - Enhanced Customer Support’ report, they've envisioned an exciting new era that will fundamentally shape the future of business.

Customer-centric company revolution: how to stay competitive

In this brand new customer landscape, transformed by forces such as the multi-channel, multi-device customer journey or the need for omnipresent immediacy and advance...

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Using video to build consumer trust in B2C e-commerce

By root | April 3, 2014

In order to have a successful business relationship both sides need to trust each other. But… What is trust? There are a lot of definitions for it. Trust is a feeling or belief about the integrity, kindness and ability of the other party. We learn to trust others by observing their behavior. A great deal of trust is earned when somebody fulfills a promise they had made before, for example. Trust is therefore build through time. Several interactions with the same person give us a background that we can use when we have to choose whether to trust him or her or not. Affection has a part in building trus...
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