By root | October 5, 2015
On September 30th in London, United Kingdom in front of more than 500 e-commerce professionals Whisbi with Vodafone has been named as a gold winner in Best Telecommunication eCommerce category in eCommerce Awards, a prestigious international contest, rewarding authentic e-commerce and retail innovation across different categories.
It is not only a great honor but yet another reassurance of our vision to take the real store experience online being a real industry revolution.
ECommerce Awards 2015 honors were presented in more than 20 categories divided in 4 parts: General, Industry, Innovation and Sp...
By root | July 30, 2015
Once upon a time, looking for products and purchasing online had been something quite hard to imagine. No one knew whats is "mobile retail".
Then, it had turned into a ceremony. Making a cup of tea, switching your desktop computer on, opening the browser, then spending an hour zapping from site to site - not so long ago, this was the customer's typical e-commerce ritual.
Nowadays, shoppers often reach for their smartphones and tablets when looking for product inspiration and information instead of computers.
Life got faster, so in order to save — or even to kill — time, customers got used...
By root | April 30, 2015
Day by day, millions of people purchase goods around the world. Whether it's a small shop on the corner, a stand at a local fair, a high street location, a huge mall with hundreds of stores or an online business, the journey we go through impacts our perception. Sometimes, it's a completely neutral experience; just 'means to an end' with nothing specific happening on the way.
On other occasions, it can all be frustrating, painful or complicated. Such disappointing moments erode the relationship between the company and the person without any doubt.
Then, there are the great moments. Shopping experiences that live on in our...
By root | January 27, 2015
When it comes to e-commerce strategy, many companies are reluctant to invest in ‘extra’ elements such as live help. They want to design a perfect, automated process. They envision how effortlessly their customers will steer their imaginary shopping cart through their polished sales funnel. Then they just wait….and wait...and wait.
This thinking perfectly demonstrates the alarming difference between businesses sticking to non-assisted sales and other, customer-centric companies.
The latter have already realized the importance of assisted sales - including online and mobile shopping. (Overcoming the barrier that most ...