By Whisbi Marketing | December 21, 2015
Every online retail business should track their key Christmas ecommerce metrics. The Christmas holiday season is a challenging, but profitable time for online retail. It is quite common for a company to achieve 40% of their yearly revenues during the last quarter. The number of orders and average order size typically increase compared with the rest of the year.
Key Christmas ecommerce metrics: what do your customers want?
For customers, Christmas means more than just holidays. It stirs memories of bustling st...
By Whisbi Marketing | December 9, 2015
People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores. Understanding the mobile shopper buying journey has emerged as one of the crucial points in retail.
Some facts about the mobile shop...
By Whisbi Marketing | December 2, 2015
Mobile e-commerce buying behavior has changed the entire online retail market.
In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba).
"It’s almost like sleeping with the enemy. And the biggest and scariest is Amazon"
If a company wants to build a brand, the direct model of e-commerce is the easiest way to obtain this. As technology advances, mobile is becoming a crucial channel fo...
By Whisbi Marketing | November 25, 2015
The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships. So the question for automotive companies is “How to start to sell more cars online?”.
In general, car shoppers are not able to go to the dealership straight after they have found an interesting car online. They just don’t have enough time for this. Whisbi can help automotive comp...