Live-streaming video is about connecting with your audience in real-time. It defies traditional marketing limitations and creates new ways of connecting your brand with your customers. It makes sense that people prefer watching a video, which lets them become a part of the conversation, over reading an interesting article. Your audience wants interactive and authentic content… And what is more authentic and interactive than a live video?!
Video is winning the marketing game. According to Hubspot research, including video on a landing page can increase conversion rates by 80% and impressively 92% of mobile video consumers share videos with others. Video has the potential of going viral and spreading your brand’s content to countless numbers of internet users.
Live-streaming video has the capability to reach hundreds of people with just one presenter. There are many ways in which your business could use live-streaming video, such as announce launches, demonstrate products, present promotional offers, host open webinars and live events. And all while answering your audiences chat questions in real-time HD video seamlessly on your website. It is safe to say that the future of live-streaming video success belongs to brands that will embrace the conversation and show their human side.
Have a look at the 5 ways live streaming video can help your business connect with your audience and increase engagement:
1. Host Live Q&A Sessions
Is your customer service team overloaded? Are you getting many help desk requests for a certain new product or service on your website? Or perhaps you just wish to tell your story, give access to your brand in a whole new way and expand your reach?
A Q&A session is something every brand can do regardless of size.
You can organize sessions where your audience can ask you questions about their concerns or areas of interest. Your presenter(s) can then answer each question individually, in real-time and drive customer engagement with your brand. Make sure you acknowledge questions that are interesting and provide value to your viewers.
Also a good idea is to invite external bloggers or influencers to take over your Q&A live-stream session each week, where they can answer your customer’s questions in real-time. Customer engagement has never been this easy!
Example of Citroën Q&A session using Whisbi One-to-Many live video chat for business.
2. Conduct Live Trainings/Tutorials
People love tutorials! According to Google, “for big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. Brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' moments.”
Now your brand can offer tutorials and trainings in a whole new way, by live-streaming your video tutorial straight from your phone or tablet! This presents the perfect opportunity for your brand to become your audience’s go-to reference on a particular topic.
You can use a small tripod to hold your phone or tablet and talk to the camera while gesturing with your hands. If you need to show a specific detail, simply grab the device and show a closeup. It’s really easy and best of all, people can ask questions in real time and make suggestions while you do the tutorial - something they would not be able to do on a pre-recorded video.
With Whisbi One-to-Many live video chat for business you could engage with dozens of customers simultaneously, straight from your website or landing page - and the look and feel can be completely branded! The possibilities are endless really, and at the end of your live-stream you can also share a link to the collection you just presented or products you used in your tutorial. This means more engaged viewers or potential clients for your brand and a better conversion rate!
3. Share Live Events
Is your brand attending a conference, a concert or some other place that others would love to see? There is no better way to make your audience more connected to your brand, than sharing live events with them! Better than just showing the event, your brand can let users be a part of it! With live-streaming video you have the possibility to engage them with interesting content or dynamic settings, taking them on a tour around an event space, listening to their requests and showing them what they want to see. When possible, make sure you reply to their questions and keep them interested.
An important part of many events is the press release or announcement of new products! Make sure you share these unique moments with your audience.
Toyota for example is an industry leader in that sense. The brand launched their new CHR car from the Madrid FIRA exhibition in Spain, where they were connecting with their online customers directly from the exhibition, using Whisbi One-to-One live video chat. This was followed by Toyota CHR virtual showroom set-up and online launch and sale of the car. It was the first time that a car was available exclusively online - not in any dealership.
Toyota CHR virtual showroom video
4. New Product Demonstrations/Launches
According to HubSpot research, 43% of people want to see more video content from marketers. This means brands that listen to their audience and invest in the live-streaming video will gain a competitive advantage over their peers in their industry.
Interactive demonstrations are the next big thing in online marketing. Invite your audience into your world, let them learn about your new product, ask questions, provide live feedback and take this opportunity to showcase your latest products or services!
Market leaders such as T-Mobile, Vodafone and Nissan are already offering live streaming video on their websites to promote new product launches. They have all invested in Whisbi One-to-Many technology, which has proven to be 6x more engaging and 10x more efficient than a regular chat!
5. Managing Emergency
Imagine your bank is in a situation where the client data has been compromised and the news is spreading faster than wildfire around the web ⎼ what is the result?
People first try to find information on your website… Or they try calling your helpline (and if they get through) demanding reassurance on the safety of their data and money.
And understandably so. If your bank had a live streaming video channel on the website dedicated to managing emergencies, you could be doing all of this online with only one agent helping thousands of customers! People could ask questions and you would be able to manage their customer service experience in a very effective and efficient way ⎼ in real-time!
Live streaming video is no longer an “up-and-coming” marketing tactic. It’s in the now and it has proven to be a powerful way for brands to communicate their brand story, explain their value proposition and most importantly, build relationships with their customers online.
Looking for more information on live streaming video and how it can help boost your online customer engagement? Visit Whisbi’s website where you can find all of our products and also book a live demo! And before you turn to Facebook Live to promote your business, read this article on Why FB Live streaming video is Not the Best Customer Engagement Solution on the Market.