How Telecommunication companies can grow their business with the help of conversational commerce


In the brave new world of changing market models (offline to online) and increasing number of choices, Telco customers are more empowered than ever before. It is no longer the customer who has to find a provider, but rather the provider that has to engage and retain the customer. The market has become more competitive as the internet has given the telco brands a vast opportunity to expand their business. Telcos, therefore, need to find new ways to execute great push marketing strategies in both in-store and online.

Telco brands in the age of conversational commerce: Avoid missed opportunities online with live engagement


Telecommunication companies have been battling it out against one another for the best offers, promotions, bundles etc. E-commerce became a big opportunity for telcos in the sense that it has created an ocean of online offers for customers to choose from.

With many telcos going digital, customers are overloaded with numerous marketing messages coming their way when only a few are actually relevant to them. Telcos should make it easier for the customers to find them by finding them first. Studies have shown that a major part of the customer research journey regarding a product or a service is happening online. People are becoming more prone to buying online because it’s more convenient and time efficient than visiting a physical shop. This means telcos need to provide added value to their website visitors with engaging conversational commerce solutions.

How Conversational Commerce is Changing Online Car Shopping Experience


Around 75% of car research is done online and by 2027 it is expected that 1 in 5 cars will be sold online.

It is an exciting time for automotive manufacturers. While customers currently still prefer to purchase a vehicle offline, a large part of the purchasing journey is already digital. Although the online purchase will certainly pick up significantly, customers first need to be given the confidence from brands, by providing them with an engaging digital experience.

The evolution of customer interactions has been dramatic over the past 20 years. Customers’ expectations and behaviors online have changed due to the availability of customer-centric technologies. Brands are left to cope with the fundamental transformations and challenges of digitalization, which will greatly affect the success of car manufacturers and automotive developers worldwide.

How Conversational Commerce Improved Online Sales Conversion up to 40% of Two Biggest Telecommunication Companies in US and Europe


Engaging with customer in real time is the primal need for Telcos to secure their position in the digital market. Their marketing actions need to be focused on providing an engaging customer experience. Live video engagement has become a revolutionary way for marketers to execute a successful real time marketing strategy – enabling brands to connect directly with their customers online.